The Australian signage industry was estimated at $410- 450 million in 2018 and is forecasted to reach above $130 million by 2020. The leading Australian retail chains’ adoption of digital signage has driven growth, along with other end-user segments. Retail, FMCG, and FBT contribute significantly to the signage industry revenue. The increased adoption of digital signage in Australia also drives the suppliers to expand their portfolios to leverage the demand. People are used to everything digital. Digital signage is a new way to promote businesses. It displays information or any other content on a digital screen rather than an acrylic board. Companies, restaurants, and salons can offer rotating content and information on walls, windows, or a digital screen. Digital signage in Australia provides opportunities to promote your products in appealing, attractive ways to the audience. Digital signage does not necessarily have to be about promoting or advertising. It can be used for entertainment, giving messages, information, or inspirational quotes for customers to feel good. There are various types of digital signage that businesses can choose from based on their marketing strategy and other requirements:
Poster
A digital poster is a type of digital signage placed against a wall. They come in portrait and landscape options and have an LCD closure where the media player fits. These posters are convenient to use, require less space, are easier to install, can be manually changed by the owner for any new changes, and are usually used as menu boards in fast food joints. It helps inform the customers about new offers, special menu items, or ongoing sales. The menu also consists of food photos that attract customers and are easier to read and see.
Freestanding Displays
These displays are placed on the floor and help catch customers’ attention. This feature is more convenient as it can be placed anywhere and doesn’t need to be mounted anywhere. In addition, the display can come with features like a touchscreen which makes the display interactive and can be used as a feedback tool at malls or shops. These factors help increase sales and customers.
Mounted Displays
Usually mounted on ceilings and walls, these displays are used to provide information to the customers. They are often seen on subways to show passengers directions or routes. It is because it is noticed that when people are looking for help, they look in all directions, which is not the case in the food or retail industries. \they are less obstructive and eye-catching and thus prefer to display information or social messages like don’t drink and drive.
Indoor/Outdoor Displays
The placement of the displays also includes specific differences in features and advantages. For example, indoor displays such as menu boards or interactive signage are suitable for work environments. They are often visible at airports, malls, or theatres to inform people about offers, upcoming events, flight timings, etc. In contrast, outdoor displays come with features like being weatherproof and encourage more foot traffic to choose the companies, restaurants or other products being promoted.
Digital signage in Australia has a vast market and offers new and various ways to promote products, inform about events, and interact with potential clients/customers. Printing delays and costs can be avoided with the use of digital signage. Besides saving time and money, it helps you reach a larger audience, indirectly boosting sales.
