It should come as no surprise that properly investing in marketing and advertising is essential when it comes to growing your business. However, not everybody knows everything they should about digital ad design.
Let’s take a quick look at what you should keep in mind.
1. Establish a Design Hierarchy
One of the most important factors of a good digital ad design is establishing a hierarchy. For those who are unfamiliar with this concept, it simply refers to ensuring that the design of your advertisement is balanced.
In general, you should strive to have an equitable relationship between your company’s logo, the call to action within your ad, and the value proposition. If any of these factors becomes dominant, the ad won’t be as effective as it could be.
2. A Proper Call to Action Is Essential
Interestingly, many brands end up creating aesthetically beautiful advertisements that have a relatively weak call to action. As you might guess, a scenario like this will significantly limit the number of people who click on your ad.
Fortunately, creating a solid CTA is relatively straightforward. Your call to action should be both affirmative and brief. This means you need to include phrases like “click here,” “learn more,” etc.
3. Keep Everything Simplified
Clutter is something that you should strive to avoid at all costs. Not only will this make your advertisement less pleasing to look at, but it can also prevent your audience from taking the intended action.
Instead, it’s imperative that you keep your digital ad as streamlined as possible.
If an element is unnecessary, consider removing it. This is often true for images, animations, and other common components of a digital advertisement.
As a general rule of thumb, everything you include should have a purpose. For those who are looking for new franchise leads for their business, you can visit this resource to learn more.
4. Make Your Text Stand Out
It can be tempting to prioritize aesthetic appeal when it comes to digital advertisements. However, your text should be the primary focus.
After all, this is how you will be able to convey your brand’s message to its audience.
Although your text needs to stand out from the rest of the ad, the font should be pleasant to read. To help test this factor, try to read your ad copy as quickly as possible.
If you find yourself having even a slight difficulty in determining what it says, there’s a good chance that your audience won’t be able to read it easily.
Creating the Right Digital Ad Design Mice and Complicated
The above guide, however, will ensure that this process goes as smoothly as it should. Afterward, you’ll find that you have very little trouble creating the ideal digital ad design for your business. Want to learn more useful info that can help you out in the future? Be sure to check out the rest of our blog.