The world is growing, and thanks to new strategies and affordable mediums of advertising, the business market is receiving more competition than ever. Brands and businesses looking to increase their earnings and customer base quickly must invest in the right kind of advertising that will enable them to stand tall in a larger audience.
Here are some of the best types of advertising your brand needs to promote service and content.
Using Pay-Per-Click Advertising, advertisers pay a fee each time a user clicks on one of their ads. Advertisers place bids on ads within a search engine, which means that they set a maximum price they’re willing to pay for a user to click on their ads. There are a few common platforms for Pay Per Click advertising like Google ads. It is important to know that Pay Per Click advertising is also a form of search engine marketing. It is an excellent option for brands and businesses.
Mobile advertising involves digital advertisement where these ads are only sent on mobile devices (smartphones and tablets). Some of these mobile advertising platforms include mobile display ads, mobile search ads, mobile app ads and social media ads which are strictly served on mobile devices. A mobile advertising strategy will greatly benefit your business as a high percentage of adult customers below the age of 30, shop online via a mobile device. Consult the professionals at Liquona for effective ways to reach your target audience via mobile advertising.
Social Media Advertising
This has risen to become the most popular and highly preferred choice for business because it is relatively affordable, and you can narrow down and select your preferred target audience. People spend multiple hours on their preferred social network so all that’s left is to put your business out there for them to receive it. One of the best ways to build a strong funnel through digital sales is usually with a well-targeted social media campaign.
There are a few social media platforms you can select from for social advertising, including:
- Facebook: Facebook is widespread and a great advertising choice for social media advertising with the costs of ads relatively low. This includes video ads, page likes, customer offers etc.
- Instagram: These ads are a good option for businesses that are highly visual as they appeal to younger audiences. This involves image ads, video ads, stories, etc.
With direct mail, all forms of ads are being delivered to potential/current customers, through the mail. This ranges from sales letters and newsletters to brochures and catalogs as well. While sending direct mail is a less popular method for advertising than other digital methods, it is quite successful if a visually appealing mail campaign is created. These mails also allow for personalized advertising, hence when a customer sees their name on the subject line of a mail, they will be receptive and more likely to pay attention.
With the right strategy, you can take your business/brand to the next level. Businesses and brands looking to grow should always pick the type of advertising that fits their budget and would also bring about the best show of their business models.