Fashion is about a set of trends in clothing, lifestyles and ways of behaving. It is so important for consumers that, in Mexico alone, annual spending on clothing, footwear and accessories exceeds 340 billion pesos. Having a clothing and / or fashion accessories store means having a rapid adaptation to international trends in the industry, as well as generating strategies to compete with the constant introduction of international brands such as H&M, Forever 21, Harmont & Blaine, Victoria’s Secret, Sergio Tacchini, among many others.
In order to compete with international companies such like Travis Scott website and increase sales in your clothing store, it is important to generate creative strategies that are well focused on your target audience. Here are some tips that will help you in this task.
Distribute the Merchandise in an Attractive way for your Customers
The arrangement of your products should not be a coincidence, you must design a strategic path thinking of your customers, for example; did you know what is a fact that in North America, 90% of consumers when entering a store turn to the right unconsciously? Not only does this increase the chances of closing a sale, but a well-planned and laid out path will help you strategically control the flow of traffic in your store.
Another thing to keep in mind is that you must use the route to direct your customers somewhere, which means putting up eye-catching signs or screens to get their attention at the end of the aisle, in this way you ensure that your customers visit your store, but not only that, make them feel comfortable with a good scent, correct lighting, music, show what garments look like on mannequins, place matching clothing sets and accessories, place discounted garments next to non-promotional merchandise, and communicate prices.
Keep in mind that the interior design of your store is an endless process, where you can always be changing things. Ask your clients, family and friends to have their opinion about it, visit Kanye west Wyoming merch for the more brands they can be good recommendations.
Get Ahead of the Season
The ability to rotate your inventory in seasonal change is crucial for your business, consumers expect to find the garments of the new season in your displays and with each new season comes chaos, the erasure of the past, whoever may save themselves tomorrow already nothing remains.
It is important to make your customers feel that they can find excellent discounts in your business every change of season. Make creative discounts, they do not necessarily have to be sales, they can be gift items, three for two, exchange of old clothing for new, and so on.
But you should not only worry about attracting customers to your clothing store at each change of season, it is important that you maintain constant promotions throughout the year, this will increase the flow of consumers to your clothing store in low seasons.
Offers Payment Facilities
Before the option of payment to months without interest became widespread, businesses had to absorb the lack of liquidity and the risk of financing clothing. Now, the introduction to the market of mobile point of sale terminals has favored businesses, in such a way that any small clothing store has the option of charging with a credit or debit card and offering Interest Free Months to their customers without having to worry through the collection process.
In addition, offering different forms of payment to your customers will help you increase their satisfaction, in such a way that if they do not bring cash, they will not have to worry about looking for an ATM nearby. If you want to share a tip that has worked for you, leave your comment.
