For many companies without years of online experience, the road to the internet is not only a huge challenge but also an uncertain step. You quickly conclude that if you still do not have a structured website with content blogs, a contact form and possibly a webshop in 2020, you are actually just too late and should let go of the hope of online success. This is a big misunderstanding. Your competitors may already have a super sleek website and post blogs monthly, but that doesn’t mean the competition is already lost.
The online market is fierce, but so is your competition. In online marketing it is very easy to speak of “better started late than never tried”. You can also turn it around – if others within your market segment already have an online strategy,you can respond to this and approach it differently (read: more original). Ultimately, it is about finding the right strategy that suits your company and your target group.
But isn’t that a huge expense?
It should come as no surprise that one of the most frequently asked questions about an online marketing strategy revolves around cost. Many SMEs reject the idea of including an online strategy in their business plan in advance because they are afraid that it will only entail costs and yield little. They see an online presentation as a burden rather than an opportunity to grow.
Of course online marketing costs money. However, if you take a structured approach and know what you are talking about, you will see that online marketing is an investment rather than a cost item. The basis here lies in providing insight into the current state of affairs within your company – the statistics and figures. That is your baseline on the basis of which you take the following steps. By first laying a foundation in your online presentation and thus obtaining the “quick wins”, you will immediately see results in your investment.
- You then build on this foundation, expand the number of online channels and add complexity to your online marketing strategy. With this, that strategy goes into overdrive and before you know it you have completely forgotten all those worries about costs and charges from before and you earn from your investment.
In addition, the data you collect with online marketing provides you with a clear insight into how your investment yields a return. This is often underestimated, but based on the principle “to measure is to know”, this data is crucial for the success of your online marketing strategy and thus the success of your investment.
The total cost involved in hiring an SEO specialist is very easy to exceed the commission charged by an SEO agency. Here we do not only refer to the financial costs involved by the employee (salary and other indirect expenses), but also to the budgets necessary for the SEO activity, such as the costs for building links or for the technical audit of the site.
Conclusion
Keep in mind that good cooperation between marketing and sales is of great importance. If your website generates ten times more visitors who are interested in your patented energy-generating suncloths, your sellers will have to get started and then bring these visitors in as a customer and sell this product to them. Talking to a reliable digital marketing company such as Leading Solution is a good idea if you want to get started, where the professionals are able to help you plan a good online marketing strategy.
