Since the start of the pandemic, TikTok has exploded in popularity. In fact, the social media platform’s user count shot from 381 million in 2019 to 700 million in 2020. In 2021, TikTok reached one billion users.
Any marketer who’s not taking advantage of TikTok is missing out on exponential growth. Beyond knowing how to use TikTok, though, marketers need to know how to check TikTok analytics, too.
To improve your TikTok marketing strategies, read this quick guide about TikTok analytics.
How to Set Your TikTok as a Business Account
So, you’ve just joined TikTok. Maybe you’ve even recorded a TikTok marketing video or two.
To see your TikTok metrics, make sure you have a business account. Click on “Settings and Privacy” first, and then “Manage Account.” There will be a “Switch to Business Account” under the “Account Control” heading.
The best part? It’s free. Just put down your business’s email address and website.
How to Check TikTok TikTok Analytics
Under “Account,” you should see something that says “Creator Tools.” Then. You can click on “Analytics.”
If you’re working on your desktop, find “View Analytics” when you hover the mouse over your profile picture. If you access your TikTok Analytics from your desktop, then you have the option to download the data.
The Four Categories of TikTok Analytics
When you check your TikTok metrics, you’ll see these four categories:
- Content
- LIVE
- Overview
- Followers
“Content” will show you how well your TikTok marketing videos are performing. “LIVE” reminds you how many live videos you have hosted.
“Overview” gives you a snapshot of data from the past 28 days. Lastly, “Followers” will break down demographic information about your audience. You’ll know exactly who you appeal to, and where there’s room for growth.
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Tips for Marketing on TikTok
Now that you’ve gotten an overview of how to check TikTok analytics, it’s time to optimize its potential.
The first thing you need to do is stay consistent. Keep checking your TikTok Analytics every day to see the progress you’re making. You’ll also be able to see what isn’t working.
Pretty soon, you’ll get a sense of what your audience likes and dislikes. You’ll be able to personalize your content so it’s specific and poignant.
Another tip for marketing on TikTok is knowing when your audience is online. You want to be at the top of their timelines as soon as they click onto their TikTok app. Then, schedule your posts at the precise time they’re online.
Our last tip for marketing on TikTok is knowing what’s trending. More specifically, pay attention to which trends your audience finds appealing. Then, stitch together popular audio tracks into your videos for more views.
Making the Most of TikTok Metrics
In recent years, TikTok has become a giant force in popular culture. The sooner marketers adapt to this new landscape, the more they can make the most of TikTok analytics.
Need more business and marketing tips? Keep reading our site.
